Google Lens Integration and Optimization to the Prosperna Store

For better search hits and seamless store shopping experience, please integrate Google Lens to the Prosperna System:

Google Lens offers a powerful way to enhance your online store's discoverability. By allowing users to search for products using images, you can tap into a new segment of shoppers who may not be able to describe what they're looking for in words.

Here are some strategies to leverage Google Lens for your online store:

Ways to optimize Google Lens:

1. Optimize Product Images

   • High-quality images: Ensure your product images are clear, well-lit, and free of clutter.
   • Accurate descriptions: Use accurate and descriptive alt text for your images to help Google understand the content.
   • Consistent naming: Name your images consistently using relevant keywords.

2. Implement Google Lens Integration

   • Google Shopping if merchant is already using Google Shopping, ensure your product feeds are optimized for image-based search.
   • Custom integration: For more advanced features, integrating Google Lens directly to the Prosperna website is possible. This can provide a seamless shopping experience for users.

3. Encourage Visual Search

   • Call-to-action: Add a "Search by Image" button or prompt on your website to encourage users to try visual search.
   • Social media: Share visually appealing product images on social media platforms and encourage users to use Google Lens to find similar products.
   • Blog posts and tutorials: Create content that demonstrates how to use Google Lens to find products on your website.

Example Use Case:

Imagine a customer sees a unique piece of furniture in a magazine. They can use Google Lens to take a picture of the furniture and search for similar items on your website. If your product images and descriptions are optimized, the store may appear in the search results.

By effectively leveraging Google Lens, merchants can attract new customers, increase sales, and provide a more engaging shopping experience.